“In my opinion, editorial gives the product credibility. Advertising gives the distributor credibility. That’s the double-whammy that consumers are increasingly looking for before buying,” says Go Multi founder Deon Braun.
“From our side, we feel more secure suggesting our readers buy products from established companies, and these tend to have budgets for marketing and customer service. But it is not a rule, just something I have noticed over the years.”
People who have advertised their brands in Go Multi say:
We so enjoyed working with you this year and have no doubt that you brought a great deal of value to our Duathlon Series duathlon.co.za and overall DSM business.
Heidi-Lee Robertson | HNH Business Development Manager | DSM Nutritional Products, 3 Nov 2011
I just wanted you to know that the Palmer’s giveaway in E-GO for Oct/Nov went very well… we had a great response!
Nicci Connellan, Palmer’s PRO, 2 Dec 2008
I love Go Multi Magazine! It always has great reviews.
Sara Abro, 32Gi, August 2011
Great newsletter! Thank you for punting the Sardine MTB Classic for us! It is going to be a bumper one this year –
pre-entries have poured in and we are already nearly fully subscribed which is a record for the event.
Natalie Abbott, Sardine MTB Classic 2008, 13 June 2008
Thank you for having been part of the 1st edition of the Dodo Ultra Trail in Mauritius.
It’s a fantastic start!
Yan de Maroussem, Yan Nature, co-organiser of DUT, July 2011
I am loving the new look, well done guys! You are doing a GREAT job
This mag is gonna sell well
Bianca Grobbelaar, Marketing Manager, First Ascent, 2 June 2011
Thanks for all the coverage in GM, great edition for us.
Love your Totalsports Challenge article too!
May the subs roll in.
Ian Little, Marketing Manager, Hi-Tec, 6 March 2011
Just got your new mag!….it is awesome!! Well done!
Heidi-Lee Robertson | HNH Business Development Manager | DSM Nutritional Products
Thanks for the brilliant coverage you gave us (Inside back cover, etc.) – I know we are probably not your biggest client at this stage but with this kind of exposure we may be one of these days!
Heinrich Dannhauser, RUDY PROJECT, 4 Nov 2008
I really like the coverage – thanks for your efforts!
Heinrich Dannhauser, RUDY PROJECT, 1 Sep 2008
Got back this week from Mongolia and was handed the latest issue of Go Multi; what a superb magazine! I don’t know how you do it, but it just keeps getting better with every issue.
Mark Collins, Magnetic South, 30 August 2008
What a Go Multi Mag… you have done an unbelievable job!
The office has gone “mal”. What more can we say but… WICKED.
Chris Crewdson, Magnetic South
Promoting your business shouldn’t cost you an arm and a leg.
Thanks for all the super coverage in the mag.
Lesley Sutton, Land Rover South Africa, Aug 2008
We are thrilled with our coverage in Go Multi – thanks for being so great to work with.
Emma Dunk, Embetween, Palmer’s PR agency, 28 July 2008
Thanks as always for looking after Nike! The (web) space looks great!
Greg Lewthwaite, Nike, 4 June 2008
Everyone has commented on how good our ad looks, thank you so much.
Ian Wilson, www.singletrackminded.co.za, 13 May 2008
By the way, well done on two great mags, they are the best selling mags we stock at Trail and Tar.
Noel Ernstzen, December 2012
The moment I saw the article I called the organisers to tell them how awesome the coverage was. Your mag is looking great – interesting read and really amazing pics. A quality publication.
Teresa Raath, Totalsports Brand Manager, March 2008
The mag is looking fantastic. It looks like it has “grown up”. Thank you for all your kind words and for your support! We do appreciate it a great deal.
Yael Joffe, owner ICE ID, iceid.co.za
Go Multi Magazine have been a great support and done incredible favours in building my brand www.dghugo.com in infancy. The magazine is in a class of its own locally – be sure to not miss an issue and keep a tab on their website for all the latest endurance news in South Africa.
Dan Hugo, pro XTERRA athlete, November 2007
Deon and the GO MULTI gang!
We would like to take the opportunity to once again thank you and everybody at GO MULTI for all the enthusiasm, support, and the AWESOME MAGS during 2007!
Ryno Griesel, Nicolas Mulder, UGE Events
“Deon is at the front of the pack when it comes to marketing and the adventure/ multisport industry. His magazine is a perfect example of his dedication the the outdoor world and the sports he is passionate about! I would recommend his medium for a vast majority of industry advertising due to the wide variety of contestants keeping up to date with all things multi when reading his mag! Keep it up Deon. Top qualities: Great Results, Expert, Creative.”
Jonathan Richardson, former Suunto brand manager, October 23, 2007, via LinkedIn
We would like to extend a very warm and large thank you for Go Multi’s involvement in the first Robberg Express Multisport Challenge.
We were thrilled to see such a great response in entries and we know, without doubt, that Go Multi played an integral role in getting word out to the public about the event.
The Magnetic South Team, 15 October 2007
Just a quick note to say thanks for the awesome profile you did on me in your latest issue. Obviously it is every athlete’s dream to have a cover article and after all my years this is a first in SA, so thanks for that. The story was great and very accurate. So often journalists seem to misquote and get the facts wrong which could end up making the athlete look bad?
Michelle Lombardi, athlete, 15 October 2007
New mag looks GREAT! Well done!
Andrew Mclean, Cycle Lab, Oct 2007
Thanks again for all the support for all my events this year, you have been an awesome supporter and I really appreciate it.
Damian Bradley, Director, B-Active Sports Marketing
The mag is absolutely stunning!
Bennie Botes, Salomon SA brand manager, (Vol 11.4) Oct 2007
Thanks for your excellent service!
Christo van der Walt, Advanced Velo Imports (importer of LOOK pedals), August 2007
Thank you very much for the coverage of the Petzl Adventure Night Events – we are very happy!
Christine Collins, Magnetic South, 17 April 2007
Thanks for advertising our move on your site. Much appreciated. A few customers mentioned it and I didn’t even know you’d done that for us. Shows people view your site!
Graham Christensen, Tripper, 6 August 2007
We would like to send out a special thank you to each and every one from your team that was part of our first JEEP Msinsi event of 2007!
We had a perfect day and a huge crowd of athletes to share it with. Thank you for supporting us, thank you for being actively involved and thank you so much for making this day possible.
Heidi Mocke, Max Cluer Sports Marketing
What a wonderful sunny day we had at Shongweni Dam, and what an amazing turn out of families, friends and corporates!
Among all the little toddlers running around and moms following, racing snakes focusing on equipment, and friends discussing strategies to get them through the course – we want to say thank you to GO MULTI, and your amazing staff for being part of this day and making it such a success.
Heidi Mocke, Max Cluer Sports Marketing
We would like to sincerely thank you and your company’s contribution in making the Winter Challenge 2007 a great success. We had 1100 riders on the day which is a great achievement for a first year event.
You and your company’s effort, support, and enthusiasm made a huge contribution to the success of the event and are greatly appreciated.
Leandro Le Roux, CEO, 2one4 Marketing
Great dealing with you!
Terry Flack, Team Land Rover Gear
Thanks Deon, I had a booking today from the mag – for the Tour d’Mauritius (in October 2007). It was for 4 adults and 3 children so I am very happy.
Janet Aldworth, Sure Voyager Travel, 7 June 2007
You’re right we are very impressed. Thanks a lot for all the editorial, race reviews and extra support we really appreciate it!
Lauren Capazario, Revite, Pharmamark (Pty) Ltd
I really appreciate you going the extra mile to help establish the LineBreak brand. I can see why your mag is growing from strength to strength.
Wayne Schonegevel, Obo SA
Thank you so much for your great support – the exposure looks great. Karin Joubert, adidas South Africa
Got the mag with the testhouse and it’s fantastic.
Thank you so much,
Kate Thompson, Senior Account Manager, Magna Carta (Pty) Ltd, adidas PR company
The mag’s content is great as always and our ad is superb. It is very much appreciated, many thanks.
Ray Earl, Continental tyres
It’s very good – well done: pride of place on the lounge room table.
Daryl Foy, iRULE, www.irule.co.nz
And thank you for your great coverage over the year, we really appreciate !
Jeanne van Rooyen, New Balance
Your mag would be a good platform for us to advertise because it offers exposure to all sports and it’s a good target market for us. I would also like to support your mag as you are doing a great job and the guys rave about it.
Lawrence Blackbeard, owner, www.hcomp.co.za
I am already getting phone calls for quotes!! Well done!
Liz Marnewick, owner, Liz O. Brokers
I saw the ad for Cyclesphere in the latest mag and their offer on the Giant for R2,500 – luckily I went to the shop straight away and got the last medium bike! They were so helpful and had lots of hints and tips for me as well.
Thanks for a great mag – it’s really come a long way and is a great read!
Janine Fokkens, Durban
I’ve only heard good things about your mag – well done! I had a meeting with the guys from Entrytime/LifestyleMD on Friday and they told me about this mag ‘Go Multi’ down in KZN. So when I saw Brett on Monday down in Durban and the first thing he tells me about is this mag down in KZN, I realized you must be doing something right.
Abrie Botma, Knog
LOVED the GU Ad – have had tons of people comment on the ad in your mag! Stunning, thank you! Marc and I really keen to do some more with some of the other ranges we’re launching.
Rebecca Laird, Texaspeak
Deon Braun is pushing the event through the latest Go Multi magazine and I have had a few enquiries from this.
Website prescence is strong on the Aquelle, Go multi and AR KZN Websites, The event is also on Ndorfin and soon to be on Mazda Drifter sites.
George Forder , owner, www.spindrift.co.za
e-Go email newsletter
(In just one day we’ve) already had one enquiry… yahoo. Thank you! Bev McCarney, World Master swim record holder.
Comment on “Hello I love you, won’t you tell me your name”.
Ha Ha That is the greatest line I have ever heard!
Thanks for the entertainment, I really enjoy reading your newsletters.
…stoked, quite comical and creates lots of interest, thanks.
I have had visitors from hillcrest just wanting to see the shop and I have had suppliers contacting me after seeing your column, so I think it is superb. Of course more coverage is always better and more customers are always welcome. Nick Hart, Watts Sport
By the way your website is absolutely awesome. It is becoming an institution on its own! Very impressive, very professional and very interesting. Grant Nevin
Thanks again for all the coverage you are giving me it is really much appreciated! Kate Roberts, Team Nestlé Pure Life
Thanks so much for all your support, my sponsors were all thrilled and the publicity has already helped me more than you will ever know! You are the best! Kate Roberts, 18 Nov 08
Got my Trail Mag subscription. Great mag. Enjoyed the hand-written card from Liesl inside. Nice touch.
James ‘Lettuce’ Stewart, 6 Feb 2012
Received all the goodies and the “cool” welcoming card. Thanks very much. Looking forward to the next magazine.
Johan Marnewick, 27 Jan 2012
I am so in love with the Buff… It is wonderful. The colours and design… lovely… thank you so much. It is beautiful!
Liz de Speville, 10 January 2012
The mag is going places!
Two signs of that:
I have moved to Bloemfontein for the next few years (studying again), but I have found Go Multi at my friend’s bikeshop (Cyclotech). I am impressed by the venture into the Free State?
Next sign is the size of the publication itself. When you reach a point that you are binding it with a proper back like the Vol 10.2, then you know that your field is booming. Well done!
The studies are curtailing my training severely, but I still love reading about My Tribe in the mag!
Keep an eye out for my subscription renewal that is on its way again one of these good days.
Thanks for an awesome mag – I struggle to wait two months for the next issue and I am NOT AVAILABLE when it arrives as I devour it from cover to cover, it’s wonderful! 1 Sep 2008.
Thanks for the speedy response, am hugely impressed with the service. Not only a fab mag but excellent after/before and during service. The gift card is a real nice touch. Thank you, your attention to detail could really give the big guys a run for their money and teach them a thing or two.
Fiona Bruning, Sunninghill, Jhb
Your passion and enjoyment for sport really comes out on the pages, which makes it a fun read. And the Jon Wyatt piece was very nicely done.
Nick Warren, zooom productions gmbh, fuschl am see, austria. 6 March 2009
I must really compliment you guys on a great magazine. You certainly do capture the spirit of multi-sport!
I certainly will enjoy the read.
Thank you for your prompt reply.
My husband was so impressed with a copy of your magazine that a friend lent us, that I just had to subscribe.
Our friend, Steve Thompson, is an avid supporter of your magazine.
Thanks for assisting me in getting my husband the perfect 10th anniversary gift – I am sure he would be super happy!!
The whole experience subscribing and your service was so impressive – I can definitely recommend Go Multi to other readers.
With thanks & regards,
See next page for ideas to stretch your marketing budget, plus Go Multi’s demographics and future issue themes…
We know what it’s like making your money stretch as far as it can go. Marketing your business while saving costs is vital to making it grow. And if you’re not growing, you’re going backwards – fast.
Go Multi has been publishing since 2003 and this has proved to be a winning mix because the sports featured have unlimited crossover appeal. Approximately 80% of our advertising clients are repeat business.
By embarking on a well-considered marketing strategy with Go Multi magazine, you’ll save money you would have spent a lot faster with other media options. We’ll assess your products and services and assist you with a GOSPA evaluation to achieve your sales targets over the next year. We’ll meet with you, ask you questions to see where you’re at and where you want to go. Then give us a few days to formulate the best possible campaign. When it comes to print and web, we’ll get your business noticed w
p your proverbial arm and leg to power your business in other areas!
So why should you consider Go Multi as a serious option to assist you growing your business in the coming months and years?
We’re glad you asked. There are several powerful reasons.
- Talk to our crossover readership interested in adventure racing, canoeing, cycling, running, mountain biking, multisport, triathlon, distance swimming, and surfski paddling. Go Multi’s high quality, lifestyle-and event-oriented editorial with comprehensive national coverage.
- Your message is presented alongside our entertaining, easy to navigate and well-designed pages. We have gained the attention and trust of our readers. We gain additional credence by not accepting advertising from products and brands we don’t believe in.
- You’ll enjoy wide distribution through 950+ retailers via distribution giant RNA and our subscription base. RNA supply SPAR, CNA, Exclusive Books, Sportsmans Warehouse, petrol stations, cash stores and specialist bike, run and canoe stores in South Africa, Namibia and Botswana. Your advertising message receives maximum mileage – direct to approximately 30,000 fitness and endurance sport readers. Unsold copies are utilised through events and Rotary programmes from 22 RNA depots.
- Go Multi’s alternate monthly national coverage is essential reading to keep abreast of latest developments of the people, gear and events that make the South African endurance sport lifestyle so riveting. We’ve published since 2003 and continue to grow our cover sales issue on issue.
- Reach a growing online audience through linked campaigns on this website, including our Latest Ads section.
Sales by region:
Western Cape 18%
Eastern Cape 8%
North West Province 4%
Northern Cape 3%
Foreign (Namibia/Botswana) 3%
We look forward to assisting you grow your business in the near future! Ask us for a tailored solution to your marketing and publicity needs. Feel free to call Deon Braun for a no-obligation assessment of your business model and your particular situation. You can be assured that you’ll get straight down the line feedback from us.
Deon Braun, Publisher 082 377 4669 email@example.com
- Issue 53 Winter Apparel Guide May/Jun 2012
- Issue 54 Compression + Cycling Glove Guide Jul/Aug 2012
- Issue 55 Swimwear + Tyre Guide Sep/Oct 2012
- Issue 56 Christmas Gift Guide Nov/Dec 2012
Approx 60 products featured
- Issue 57 Bike + Eyewear Guide Dec/Jan 2013
Approx 60 models: Road, MTB, Time Trial and Triathlon bikes
- Issue 58 Running Shoe Guide Feb/Mar 2013
Approx 60 models: Road and Trail Running shoes
Email firstname.lastname@example.org for deadlines
Avoid Print Ad Mistakes With These 9 Last-Minute Advertising Checkups
By Dean Rieck
Print ads offer a simplicity and elegance of form that are hard to match. But these very qualities often lead to problems in the advertising creative process.
One problem is laziness. Compared to a direct mail package with all the bells and whistles, a print ad seems easy to write and design. It’s tempting to just crank it out and move on to bigger projects.
An opposite problem is fixation. While direct mail is a disposable medium, people often keep publications. Print ads can stick around for years. So you may be tempted to tinker endlessly with every word, overwork the layout, or force the ad to do things it was never intended to do.
Here are a few ways to get some perspective and double-check an ad before you place it:
Take a break. You can’t evaluate anything objectively the moment you create it. Set your ad aside and look at it again when you’re fresh. Is it still as good as you thought? Have you forgotten anything? Is there a problem you didn’t see before? You’ll be surprised how clear your vision gets after a few hours or days.
Use the 5-Second Test. Show the ad to a few people who are not in the advertising business, preferably those to whom the ad is meant to appeal. If they don’t understand it at a glance (in about 5 seconds), it isn’t going to work. Don’t play with body copy. Revise the big things. Make your headline more clear and direct. Be sure the graphics telegraph your message. Highlight your offer.
See how it looks as placed. After all, people won’t see your ad tacked to the art director’s wall. They’ll see it in magazines or newspapers along with lots of other ads and editorial matter. Mock up the ad and insert it into some of your target publications. See how the ad works in context.
Try the Stop-or-Go Test. You should generally speak in the second person, using words such as “you” and “your.” And you should avoid speaking about yourself too much with words such as “we” and “our.” So circle all words referring to your reader with a green pen. Then circle all words referring to you with a red pen. If you see a lot of green, your copy is a go. If you see a lot of red, stop and edit.
Compare your ad to your objective. What do you want the ad to accomplish? Do all the elements of your ad lead to that goal? If something doesn’t belong, delete it. If there’s something missing, add it. And don’t let the designer dictate the message or copy length. Words sell.
Consider one other way to write the ad. Even if you have a successful formula, there are always other approaches that will work. If you keep an open mind, you just might find a better way. Or you may discover improvements you can incorporate. One advantage to writing a second ad after completing the first is that you will feel free to experiment and try something different.
List all the negatives. What’s wrong with the headline and copy? The layout? The illustrations? The coupon? The look or tone? Be brutal and honest. Don’t get attached to particular words or images. After all, this isn’t art. It’s not your personal vision. It’s business. So if something needs to be changed, change it.
Ask a consultant for a copy analysis. It gives you a level of objectivity you simply can’t get from staff and employees. And since there are as many ways to write an ad as there are writers, you’re sure to get some good ideas. Even one small improvement can mean the difference between success and failure.
- Make corporate ads work. If you’re going to all the trouble to position your company or products, why not distribute some literature and give your salespeople some leads at the same time? Offer a free fact kit, video, brochure, report, or anything to generate a response. This doesn’t hurt your image. It shows that you want to make a connection and that you want to help.
Dean Rieck is a direct mail copywriter, designer, and consultant who has helped over 200 leading direct marketing companies increase sales, generate leads, and raise funds with winning direct mail, ads, e-mail, sales letters, brochures, postcards, radio spots, and more. Learn more about Dean’s direct mail copywriting and design services and sign up for his free monthly newsletter at www.directcreative.com.
Copyright © Dean Rieck. You may reprint this article online provided that you keep the links live and keep all the content “as is,” including title, author byline, article text, and “about the author” information.
Article Source: http://EzineArticles.com/?expert=Dean_Rieck
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