Wednesday, 22 September 2010 16:47
Adventure Addicts welcome a new title sponsor
With the AR World Champs around the corner, it is great news that the Adventure Addicts will be supported by a brand that will allow them to "hike their own path, to the beat of their own drum, no matter what the weather" and take on the rest of the world.
After successfully debuting in the sport of Adventure Racing in March 2004, the Adventure Addicts quickly established themselves as one of the premier adventure racing teams in South Africa, competing in numerous Adventure Racing World Series Races all over the globe. The team is made up of a core group of outdoor enthusiasts who all competed at a top level and bring a vast amount of experience and expertise to the Adventure Addicts. Though the Adventure Addicts primary focus is Adventure Racing, they do however compete at a top level in various other adventure sports, such as Mountain Biking, Canoeing, Trail Running and Multisport events.
Over the past five years McCain Foods has been the title sponsor of the McCain Adventure Addicts. Under this name they have achieved phenomenal success and achieved great coverage and exposure for McCain Foods. Having raced under the McCain banner since 2007, the Adventure Addicts have built up a significant following.
The Adventure Addicts are pleased to announce signing with leading performance footwear and apparel company, MERRELL as the title sponsor and will now be known as the MERRELL Adventure Addicts.
Why MERRELL? “We’re all about the outside; the outdoor journey of discovery and freedom. To grow as individuals by thinking outside, living outside, performing outside, and quite plainly, getting outside, is what our mantra is.” David Palmer, Managing Director of Merrell SA. “Merrell understands that living comfortably is the most important factor in keeping you out there longer, and going further... with speed. Merrell is inspired by an era of people who believe that less is more, and engineering comfortable, versatile footwear lets them have healthy outdoor experiences in their everyday lives. Hike your own path, to the beat of your own drum, no matter what the weather. Merrell supports the Adventure Addicts every step of their journey, no matter the terrain.”
The MERRELL Adventure Addicts will be lead and managed by former National Canoeing Captain, Graham Bird. “We would like to welcome MERRELL on board and look forward to developing a successful and beneficial relationship. The core MERRELL thinking of encouraging everyone to get outside, from beginner to seasoned pro, is the motto the Adventure Addicts live by. We would also just like to take this opportunity to thank McCain for all their support and encouragement over the past five years. We have enjoyed an awesome relationship with them.”
The MERRELL Adventure Addicts will focus on a few major events throughout the year, these being the Adventure Racing World Championships 2010 (Oct 2010), MERRELL Eden Duo, Wartrail, 500km Expedition Africa AR, Freedom Challenge. The “Addicts” will also compete in numerous other adventure sport events throughout the year as part of their build up to these major events.
For more information on the MERRELL Adventure Addicts see www.advaddicts.co.za
For more information – contact Graham Bird: 083 601 8693 or tweet@global.co.za
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