Issue 2 of TRAIL magazine, SA's first trail running mag

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Wednesday, 28 March 2012 18:59

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Issue 2 of TRAIL coming

The second issue of TRAIL magazine, South Africa's only print and digital publication dedicated to the booming sport of trail running, hits shelves on 10 April. Subscribers are being mailed their copies on 4 April, the same day it will be available on Zinio.com and through iTunes for digital download.

Breaking news: TRAIL mag at Old Mutual Two Oceans 2012 Expo

Drop by the TRAIL stand B14 at Two Oceans Expo this week to pick up subscription specials and to chat to the team.

Times are:
Wed 4 Apr : 10am – 6pm
Thu 5 Apr: 10am – 7pm
Fri 6 Apr: 9am – 7pm

We are looking for one TRAIL reader/runner keen to work on the stand with Andrea and Deon. Email deon@trailmag.co.za for daily rate and details.

Fact: Trail running is the new black.

Just like mountain biking rode out of nowhere and knocked the wheels from under road cycling, trail running is the antidote to running on crowded, often hazardous roads, and a breath of fresh air for anyone who has been a runner for any length of time.

It’s booming - and it’s only going to get bigger.

TRAIL magazine strives to both reflect this and innovate new trends within trail running. We work hard, constantly and honestly, to bring you the best balance possible between training tips, event previews, race reviews, people interviews and equipment features.

TRAIL is published quarterly for 2012 and bi-monthly in 2013.The second issue builds on the launch issue with longer, detailed articles on an eclectic mix of topics including:

• Running with Dogs (trail etiquette, best and worst breeds and common pooch injuries)
• Growing and Eating the Sinful Dessert (a use for sweet potato leaves you never imagined)
• Indoor trail? Yes, from a famous German stadium that hosted Iron Maiden, Prince and Black Sabbath
• A preview of Knysna's famous (and always sold-out Salomon Featherbed Trail Run)
• A 16-model Hydration Pack Guide to keep you hydrated while on the move, plus tips on getting the right type

TRAIL magazine's second issue is 100 pages thick and is packed with training tips, news and product reviews. Expert guest writers include desert and stage running queen Mimi Anderson, lifestyle coach Chantel Nienaber and trail racer Leo Rust, who sings the praises of Cape Town's Lion's Head.

Photographic contributors include Kelvin Trautman, Craig Kolesky and Jacques Marais.

TRAIL retails for R39.95 and is available in one and two-year subscriptions, with optional First Ascent product being offered for a limited time.

Contact us for further information:

Editorial submissions and letters (Kate O'Connor) editorial@trailmag.co.za

Calendar: trail running events (Callan Childs) calendar@trailmag.co.za

Subscriptions (Liesl Braun) subs@trailmag.co.za

Advertising (Deon Braun) ads@trailmag.co.za

Marketing, Strategic Alliances (Deon Braun) deon@trailmag.co.za

Dedicated website coming soon: trailmag.co.za

Stockists Buy TRAIL mag at SPAR, CNA, selected Dis-Chem stores as well as clued-up specialists retailers in South Africa, Namibia and Botswana.

Alternatively, be part of the movement with an annual subscription to TRAIL magazine.

Sign up for a year's subscription to TRAIL magazine and save R40 on cover price. Pay R30 per mag instead of R40. Put another way, buy 3 and get 1 free. And when you do, you get the right to secure other products at prices the retailers can't even buy at. Or subscribe to the digital version at Zinio.com - hit the red button now! Subscriptions will start from the current available issue.

When you subscribe you get:

• One or two years of the mag (4 issues a year. Available locally or internationally)
• One of three First Ascent trail running products (optional, print only)
• PeptoSport endurance drink worth R260 (optional, print only)
• Limited edition BUFF (optional, print subscription only)
• Digital edition for iPad, Android and more at www.zinio.com - four-issue subscription for R121.70 or single issue for R40.37

Comments from the team

"The first issue is looking great! It's 100 pages of trail running and only trail running. We're pleased to share it with you all," says publisher Deon Braun.

Editor Hugh Pines says: "Instead of your favourite sport being covered as a sideline, TRAIL brings everything you need and want to know under one title. We hope you're excited about it because we certainly are."

Art Director Cobus Botha: "Om aan die eerste uitgawe van TRAIL te gewerk het was 'n opbouende ervaring. Met die invloedryke fotos kan mens nie help om na avontuur te smag en inspirasie te vind nie. Versteekte wonders waar net jou twee voete jou kan neem. Of jy nou al die destinasies besoek het of nie, is ek seker jy sal terug kom vir nog."

Stockists

TRAIL is available from:

• SPAR
• CNA
• Dis-chem (selected stores)
• Specialist retailers
• Direct via subscription
• Zinio.com

Short Survey for All South African Trail Runners

Take part in the PeptoSport® with added PeptoPro® Survey giveaway. First 100 SA-based trail runners to complete their survey receive a PeptoSport® sachet with added PeptoPro®. Each sachet is worth R26. One survey per person. While stocks last.

Cover photo by Owen Middleton, Victoria Peak, winter 2011

The first issue featured, among others: (still available for sale as a collectible single issue via gomulti.co.za/shop)

• Receive a R26-value PeptoSport® with added PeptoPro® sachet when you do our Reader Survey giveaway (first 100 respondents only)
• We run 100 rocky miles in the Himalayas and give you our tips for exotic stage races
• The best trail foods as voted by TRAIL readers
• We design, hunt, catch and eat the Pawpaw Bunny
• Attack of the Bite Valve: how to beat the nasties
• Trail Shoe Guide: 33 new models, 10 trail run-loving brands
• SA’s Grail of Trail? The Hi-Tec Otter African Trail Run 2011
• 21 Reasons that make trail running such a GREAT Sport!

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Subscription offer: save R40 on cover price