Tuesday, 05 April 2011 09:36
Chain Reaction Cycles is new sponsor of ITU World Championship Series
Vancouver, Canada (5 April 2011) - The International Triathlon Union (ITU) today announced Chain Reaction Cycles as the Official Online Bicycle Store of the Dextro Energy Triathlon ITU World Championship Series.
Chain Reaction Cycles was established in 1985 as a family business but has grown to be the biggest online bike store in the world. Also a one-stop shop for everything related to triathlon, Chain Reaction Cycles is the eighth global partner of the world's premier triathlon series. What are your thoughts on this? Choose a Yay or Nay at our survey: http://www.surveymonkey.com/s/ITU_and_chainreactioncycles
For seasoned veterans or fresh newcomers, Chain Reaction Cycles caters to athletes of all abilities and offers technology-packed products as well as entry-level kit at great value. In addition to a wide range of road and time-trial bikes and frames, they also boast an array of quality swimming gear, a comprehensive selection of running shoes, clothing, GPS equipment, endurance, hydration and recovery supplements from some of the world's best nutrition companies.
Last year 21,000 athletes competed in mass-participation races in the Dextro Energy Triathlon Series in front of 700,000 spectators and global television audiences in 149 countries. It is expected to attract higher numbers in 2011, helping sponsors and partners extend their reach to wider audiences.
Marisol Casado, ITU President and IOC Member:
"It is a pleasure to have a partner who like us, is committed to helping triathletes around the world. Chain Reaction Cycles makes top products available to athletes anywhere and everywhere through its impressive online store and we're delighted to work with them through our premier series."
Damien Duggan, Advertising Manager of Chain Reaction Cycles:
"We are delighted to be part of the Dextro Energy Triathlon Series, which will see the world's best triathletes compete on the global triathlon circuit. Linking up with such a prestigious event is perfect for us, and with stages being held in Sydney, London and Beijing, its set to be one of the most exciting yet for competitors and spectators alike. The London round on August 6-7 should provide an excellent test for the competitors, as they get the final chance to race the course before the 2012 Olympic Games. We cannot wait!"
Entering its third year, the Dextro Energy Triathlon ITU World Championship Series is the premier triathlon series in the world and the most competitive. Athletes compete in series events with total points added to determine the title of ITU Triathlon World Champion. In 2011, the series will be staged in seven world-class sites. Starting off in Sydney in April and touching down in Yokohama, Madrid, Kitzbühel, Hamburg, London and finishing in Beijing for the Grand Final in September.
The deal is brokered by Upsolut Event GmbH, ITU's Commercial and Marketing Partner. Existing partners and sponsors of the Dextro Energy Triathlon Series are: Dextro Energy, Suunto, Skins, Specialized, Rock-It Cargo, Oakley and Laureus Sport for Good Foundation.
About Chain Reaction Cycles:
Chain Reaction Cycles was established in 1985 and has grown from a small family-owned bike shop to the world's biggest online store. Chain Reaction Cycles loves 'all things bikes' and is dedicated to keeping the following five core values: To sell at the best possible price; To only sell quality products; To be honest about stock; To always be there for customers; To endeavour to always dispatch goods the same day they're ordered. Chain Reaction Cycles provides worldwide shipping so whether customers live just down the road or on the other side of the world, Chain Reaction Cycles strives to deliver to the highest standard in the shortest time. www.chainreactioncycles.com
About the International Triathlon Union:
The International Triathlon Union is the world governing body for the Olympic sport of Triathlon and all related MultiSport disciplines: Duathlon, Aquathlon and Winter Triathlon. ITU was founded in 1989 at the first ITU Congress in Avignon, France and has maintained its headquarters in Vancouver, Canada since then. It now has over 120 affiliated National Federations around the world and is the youngest International Federation in the Olympics. Triathlon was awarded Olympic status in 1994. ITU is proudly committed to supporting the development of the sport worldwide through strong relationships with continental and national federations, working with its partners to offer a balanced sport development programme from grassroots to a high-performance level. For more information: www.triathlon.org
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