About Go Multi magazine

About Go Multi

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The lowdown on Go Multi

At Go Multi, our aim is to help our readers maintain the impetus that attracted them to endurance sport.

We want to help them grow their fitness and health, with progressive articles and insights that other magazines are not offering.

Go Multi's readers are attracted to exercise, health and adventure. They believe in self-improvement and are not afraid of failure. They demand nothing less than being fit and fabulous at all times and spend much of their leisure time outdoors, travelling to exciting places and challenging themselves with epic tests of endurance and character. Quality in the products they choose to purchase - after thoughtful consideration - is important to Go Multi readers. Our editorial places great emphasis on critical thinking and presenting the best products, events and experiences.

Before we suggest that you 'Go Multi', you're probably going to ask: "So what the heck is multisport anyway?" 

Great question! Let's get the definitions out of the way so we can get onto the stuff that really matters, which is getting you knowledgeable and ready to start that second or third discipline.

OK, here's the definition: Multisport by its very nature needs to include at least two endurance sports or else it's just sport, without the multi. You don't need to do triathlons or even do back-to-back disciplines to be a multisporter. As soon as you start enjoying a second sport, you're a multisporter.

Time for another definition. Wondering what an endurance sport is? These are sports where distance, terrain and time are the chief antagonists, and competitors have to use muscle power to move from start to finish. To be classified as an endurance sport, the event must also be timed and allow individuals or teams to race others over a fixed distance. Based on that quick definition, surfing, hang-gliding, chess and water hockey are not classed as endurance sports! Multisport is not necessarily about racing for medals, glory or money. Arguably 99% of participants do it for just that reason - because it's there, and because it makes them feel good and adds meaning to their lives.

Once you've done that - which is done in tiny increments, so small that you can start them right now, just in your mind - you've become a true multisport warrior. Your age, weight, gender and nationality don't matter. You're part of the Tribe now. Welcome!

Beyond definitions, beyond categories... Life's too short for one sport!

Our mission statement...

Life's too short for one sport guides everything we think, say and do at the magazine.

Our business goal is to be an innovative, progressive media company that creates inspiration for our readers and future readers who are yet to discover the life-changing benefits of effective cross-training.

Our simple, six word call to action brings together the ideals of fitness, health, body-mind awareness and the principle of constant improvement, all while having fun in the outdoors through adventure racing, canoeing, cycling, mountain biking, running, swimming, surfski and triathlon. There's only one thing to do if you're in a one-dimensional rut and that is to Go Multi.

Wouldn't you like to join the multisport movement today? All it takes is a decision to add one activity to the one you do now and alternate them.

Done? Welcome to the Family!

We hope you'll visit regularly.

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Deon Braun, founder

How to Go Multi

South Africans love tackling endurance sports. The Argus, Cape Epic, Comrades, Dusi, and Midmar Mile are five world-renowned events that spring to mind, but there are many more rising to prominence, especially in the multisport arena. We at Go Multi love the challenge of events like these, and our readership know it.

Consider our 2003 founding slogan again: "Life's too short for one sport".

It's clear to see that we're one of many worldwide tapping into this frequency. The Go Multi tribe is made from people like you, doing their best to escape single sport ruts. Isn't it true that a car's got several gears, and so has a bicycle? There's a trend here... you're getting with the programme already!

Our suggestion if you're still struggling with the gravity field of the single sport that is now threatening to take over your life and drive you out of your mind?

Find another sport, maybe two! Start at the bottom of the pile all over. Become a complete and utterly clueless novice again. Leave the comfort of knowing what you're doing. Feel the excitement as you face the unknown again.

So you've done 30 Argus Tours? Nice, but have you stood on a beach facing 2-metre swells wondering how you're going to make it to backline in your surfski? How about feeling your stomach leap up as you pull off your first mountain bike drop-off? How about the sense of accomplishment when you finish your very first open-water swim in your very first triathlon?

"Life's too short for one sport".

Go Multi Magazine's call to action brings together the ideals of fitness, health, body-mind awareness and the principle of constant improvement, all while having fun in the outdoors through adventure racing, canoeing, cycling, mountain biking, running, swimming, surfski and triathlon. There's only one thing to do if you're in a one-dimensional rut and that is to Go Multi!

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It's no coincidence.

Anecdotal evidence suggests that unless you're after Olympic gold in a single sport, the smart money is on doing smaller bits of several sports rather than an overdoes of one sport over and over again.

Let's face it. We weren't designed to do one thing over and over again. You might get a kick from doing more than just running, swimming or cycling all your life. My name is Deon Braun and I'm the publisher of Go Multi, a leading South African multisport magazine since 2003. Everything I have read, experienced and heard about leads me to believe that living the multisport lifestyle is the best, most healthy and natural way to live one's life.

Apart from the physical benefits, it also revitalises our minds and helps us put things like the Big Questions into perspective. Go for a run after a rough day at the office and you'll see what I mean.
In our print magazine, our alternate monthly coverage combines adventure racing, canoeing, cycling, running, mountain biking, multisport, triathlon, distance swimming, and surfski paddling in an accessible, entertaining and well-designed format. With a focus on marrying information with entertainment, we connect the multi-sport community throughout South Africa by covering events and people in the personal style that is the hallmark of Go Multi.

Since 2003 this has proved to be a winning mix for advertisers and readers because the sports featured have unlimited crossover appeal, with all the sports featured testing fitness, resolve, endurance and showcasing readers' adventurous spirits. If the name Go Cycle rings a bell, apart from the "Go" call to arms of course, it's because we published that for six years before bringing aboard the other great sports we now preach and practice.

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A new beginning by complete accident

An interview with Go Multi founder and publisher Deon Braun:

I became a multisporter in 1992 and I haven't looked back. Back then it was duathlon that caught my eye after an unfortunate altercation with Mother Nature. I really wasn't looking for trouble, but you know Her... She's quite impartial and in Donald Trump style, it wasn't personal, it was just business.

There I was, riding a 2m winter wave on a paddleski. The wave was a solid wall of slow-crumbling H2O that was breaking along a harbour wall. Suddenly I ran out of water, and the groyne curved in front of me. I was upended by the wave, and then the full force of many tons of water drove me into the barnacle-infested concrete blocks.

The force ripped my paddleski waist-belt clean off, tore holes right through my 2mm wetsuit, and as a free bonus, peeled a 25cm crescent of scalp and left it hanging like a third ear. (Yes, I only have two, just like you).

Lying on my back as the waters receded, to say that I was seeing red stars would be a good description. Two red fish flapped over my face and then I realised they were my arms trying to re-learn proper usage.

After being hauled up the 3m abyss by one of three medics who happened to be fishing right there (how lucky was that?), I lay bleeding on the sand. As they adjusted my neck brace while dozens of onlookers craned their necks to get a better view, I decided that surfing is best left to the lucky ones who do it from an early age.

Now bicycles... that's another story! That's where I have the advantage of experience since youth, and it wasn't long before I was doing triathlons. A few years later I was just riding road bikes, then mountain bikes and finally I got roped into doing a real multisport event - with trail running, mountain biking and kayak paddling! Now that's the best of all worlds.

That's multisport.

So... if you're already hooked on one of the endurance sports, I'd like to encourage you to explore the others - and reap the benefits in every area of your life.

One last thing... remember to stay away from big waves!

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Deon Braun, Publisher

So what is the appeal of a multisport magazine?

In our print magazine, our alternate monthly coverage combines adventure racing, canoeing, cycling, running, mountain biking, multisport, triathlon, distance swimming, and surfski paddling in an accessible, entertaining and well-designed format. With a focus on marrying information with entertainment, we connect the multi-sport community throughout South Africa by covering events and people in the personal style that is the hallmark of Go Multi.

Since 2003 this has proved to be a winning mix because the sports featured have unlimited crossover appeal. Approximately 80% of our advertising clients are repeat business.

All the sports featured develop your fitness and your capacity for personal growth.

Combined, these sports are able to enhance your life through physical, mental and other immeasurable factors that some may call spiritual or holistic.

One of our goals is to showcase the' adventurous spirits of people in multisport.

Beyond definitions, beyond categories... Life's too short for one sport!

Connect with us on Facebook and Twitter

Connect with us on Facebook and Twitter

Tel 031 261 6133 • Fax 086 609 4429 • Cell 082 377 4669

Postal address PO Box 50135, Musgrave, 4062

Physical address 64 Feilden Drive, Glenmore, Durban (non-postal)
Facebook http://www.facebook.com/gomulti
Twitter http://twitter.com/#!/gomulti

Bank details

Go Multi Magazine

VAT 4070207594

Absa Bank

Current account

Account number: 4047281584

Branch code: 630326

Branch code: Musgrave Road