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About Go Multi magazine

About Go Multi - How the magazine was born

Article Index
About Go Multi
How to Go Multi
How Go Multi mag's philosophy started
The accident that started it
Why is multisport so cool?
Bank & VAT
All Pages

It's no coincidence.

In March 2003, we chose the name of our new magazine Go Multi purposefully, as a call to action. It's a battle cry for people of all abilities to get off the couch, get onto their feet, bikes and boats and experience more in life. Go Multi is quite simply combining cardiovascular sports to enhance the experience of living.

Anecdotal evidence suggests that unless you're after Olympic gold in a single sport, the smart money is on doing smaller bits of several sports rather than an overdoes of one sport over and over again.

Let's face it. We weren't designed to do one thing over and over again. You might get a kick from doing more than just running, swimming or cycling all your life. My name is Deon Braun and I'm the publisher of Go Multi, a leading South African multisport magazine since 2003. Everything I have read, experienced and heard about leads me to believe that living the multisport lifestyle is the best, most healthy and natural way to live one's life.

Apart from the physical benefits, it also revitalises our minds and helps us put things like the Big Questions into perspective. Go for a run after a rough day at the office and you'll see what I mean.
In our print magazine, our alternate monthly coverage combines adventure racing, canoeing, cycling, running, mountain biking, multisport, triathlon, distance swimming, and surfski paddling in an accessible, entertaining and well-designed format. With a focus on marrying information with entertainment, we connect the multi-sport community throughout South Africa by covering events and people in the personal style that is the hallmark of Go Multi.

Since 2003 this has proved to be a winning mix for advertisers and readers because the sports featured have unlimited crossover appeal, with all the sports featured testing fitness, resolve, endurance and showcasing readers' adventurous spirits. If the name Go Cycle rings a bell, apart from the "Go" call to arms of course, it's because we published that for six years before bringing aboard the other great sports we now preach and practice.

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marcelle balt cover go multi magazine

YOUR JAN / FEB ISSUE

  • Tests: Giro Gauge mountain bike shoe, Columbia Drifter daypack, Finis AquaPulse swimming heart rate monitor
  • 21-Model Bike Guide
  • The Drinking Breakfast
  • Four Ways to Change the Size and Fit of Your Running Shoes
  • Subscribe and Score a 2012-design BUFF
  • 116 pages of multisport inspiration to keep you fit, motivated and loving your life!
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