Our mission statementThursday, 14 July 2011 06:41 Our mission statementLife's too short for one sport guides everything we think, say and do at the magazine. Our business goal is to be an innovative, progressive media company that creates inspiration for our readers and future readers who are yet to discover the life-changing benefits of effective cross-training. Our simple, six word call to action brings together the ideals of fitness, health, body-mind awareness and the principle of constant improvement, all while having fun in the outdoors through adventure racing, canoeing, cycling, mountain biking, running, swimming, surfski and triathlon. There's only one thing to do if you're in a one-dimensional rut and that is to Go Multi. Wouldn't you like to join the multisport movement today? All it takes is a decision to add one activity to the one you do now and alternate them. Done? Welcome to the Family! We hope you'll visit regularly. Deon Braun, founder
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